In-store Behavioral Research - In-store Videography - In-store Attitudinal Research - Online Behavioral Research - Online Attitudinal Research - Online Observational Research - Expert Evaluations & Consulting

Kahn Research Group’s research services examine the perceptions, attitudes, and behaviors that determine the purchase decision, providing you with unparalleled insight into the minds and motivations of your customers.

Depending on your industry, anywhere from 30 to 80 percent of purchase decisions are made at the point of purchase in-store; your advertisements may drive customers to the store, but their experience once they get there determines whether or not they make it to the cash wrap – or if they take your product or you competitor’s with them.

While e-commerce has not revolutionized the retail world like was initially predicted, the internet has had a profound and growing influence on the purchase decision by being an incredibly efficient consumer research tool. Over 80% of new car buyers today research their purchase online, and more than half make the purchase decision before visiting a showroom; while e-commerce accounts for only a fraction of annual retail sales, the internet now plays a profound role in determining the purchase decision.

Kahn Research Group’s research services provide detailed explanations of how these purchase decisions are made, while providing highly actionable and cost-effective recommendations to help you best position your company wherever the purchase decision is made. Using observational, behavioral, and attitudinal research methods both online and in-store, Kahn Research Group uncovers those factors that have the greatest influence on the purchase decision – no matter how seemingly small and insignificant they may appear at first.

Additionally, Kahn Research Group offers Channel Experience Integration Services – consulting services that leverage our extensive knowledge of both online and in-store behavior to help you build a consistent, coherent, and effective brand message strategy that enables customers to make a confident purchase decision, no matter where that decision is made.