Online Behavioral Research - Online Attitudinal Research -

Online Observational Research

Kahn Research Group’s online services can be divided into three classifications: Observational, Behavioral, and Attitudinal. While each incorporates a distinct methodology targeting a specific influence on the purchase or “use” decision, Kahn Research Group’s proprietary Triangulation Method brings the three data sets together to provide the most complete picture available of the user experience by examining the interrelationships between perception, behavior, and attitude.

Our online observational research service goes beyond traditional usability testing by examining not simply the engineering barriers to your site’s success, but the psychological barriers to customer satisfaction.

Our online behavioral research service examines site logs in much greater depth than off-the-shelf or even custom software packages can by looking beyond the “hits” to the customer behavior patterns they reveal.

Our online attitudinal research service serves customers with a survey at the perfect time for an honest evaluation of your site – be it as you leave the site, after a certain period of time on the site, or in the form of a follow-up email.

Combining all three services into the Triangulation Method yields a whole that is much more than the sum of its parts. By tying the three data sets together, a complete picture of your online user experience emerges, providing you with information and recommendations that guarantee a successful web initiative.