During our videographic research, we install up to ten cameras to record customer behavior throughout the research day. Whenever possible, we use wireless cameras that can be easily hidden, eliminating both the effect of a customer knowing he or she is being watched as well as the interruption to the retail environment caused by having to change videotapes.

 Footage from up to ten cameras is combined into one video “stream” and digitized for further computer analysis. We then synchronize this footage with the data from the handheld computers, examining specific and complex behaviors in greater detail by being able to make multiple passes through the footage and view it in slow motion. Additionally, we can increase sample sizes in busy store environments by tracking additional customers strictly from video.

 By using this highly advanced video analysis technology, we can examine every detail of a customer’s behavior regardless of its complexity or the speed at which it takes place. Additionally, we can immediately provide our clients with video footage of every specific instance of a documented behavior, eliminating any confusion or disagreement over what is actually taking place in the retail environment. 

Finally, getting new, more detailed information on specific behaviors takes only minutes rather than days or weeks – our “video index” of your in-store environment allows us to pinpoint the behaviors in question, add more detailed observations, and analyze the data in the time it would take other behavioral research firms to rewind a videotape