We capture customers right at the purchase decision
point
Our attitudinal research service consists of in-store
interviewing of customers. Depending on the store environment
and the goals of the research, we may interview customers
before entering the store, after shopping a specific
section, or upon leaving the store. In order to keep
sample sizes high and minimize customer frustration,
we strongly recommend keeping surveys under 50 questions
and ten minutes in length.
Our surveys examine attitudes related to your products
or in-store experience, and the results are tied to
the data from our behavioral research to identify the
source of attitudes. By identifying the aspects of the
customer experience that determine attitudinal perceptions
(brand identity, product preference, satisfaction, etc.),
we provide our clients with the information they need
to effectively and affordably change these perceptions,
as well as determine which perceptions are most cost-effective
to change.
Through our incorporation of the survey results into
the behavioral database, we can examine how behavior
varies by literally any variable that can be determined
through a survey - age, number of previous trips to
the store, how frequently a customer purchases from
a given category, etc. While the data from in-store
surveys is extremely valuable on its own, our combination
of this data with the behavioral data enables us to
examine not only behavior and attitude, but the interrelationship
and formation process for each.
