• Trained researchers with handheld computers deliver faster, more accurate results

In this process, our trained researchers inconspicuously follow customers as they move throughout the store or section, recording their precise movements, actions and behaviors on handheld computers. The process has no effect on the store environment, and customers rarely even notice our presence.

By using the latest technology rather than traditional paper maps, we are able to provide our clients with data that is far more accurate than our competitors, and we can deliver preliminary data the next business day after returning from the field - a full four weeks ahead of our competitors.

Of course, using this technology not only reduces the amount of time you have to wait for the crucial numbers, but also allows us to focus less on extracting the data and more on the analysis. This increases the value and accuracy of our findings, while the reduction on manual data entry costs allow us to price our projects at 25 to 50 percent less than our competitors.