Our Free Knowledge section contains valuable information on a variety of topics and in a myriad of formats.

It includes:

White Papers by Greg Kahn

Presentations to various conferences by Kahn Research Group staff

Sample Reports (currently only for online services – in-store is coming soon!)

Validity 101, an essay written by Greg Kahn that Marketing Guru Philip Kotler uses for an exercise in his most recent textbook – Marketing Management, Millennium Edition. Greg’s essay is currently part of the curriculum in over 30 undergraduate and graduate-level courses in universities across the country and around the world. Greg plans on re-writing it soon to incorporate Kahn Research Group’s in-store research methods.