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FAQs
- The Team - Company
History - Markets Served
- Our Philosophy
Kahn Research Group is a research
firm devoted to uncovering human behavioral responses in
all types of venues. Through the scientific capture and
analyses of this behavior, we make actionable recommendations
to our clients on how to improve the purchase decision process
and increase customer satisfaction. Kahn Research Group
is located just outside of Charlotte, NC.
Kahn Research Group’s philosophy
is a simple one: We strive to provide our clients with actionable
information and recommendations that guarantee a significant
return on their research investment. Our focus, as our name
implies, is on behavior – what motivates it, shapes it,
influences it, and, most importantly, determines it.
Our research has shown time and time
again that what people say they do and what they actually
do are often two very different things. And only what they
actually do, their behavior, matters in the end – all the
focus groups in the world could evaluate your product as
a “must have,” but if no one buys it, those evaluations
alone cannot keep your business alive.
For this reason, Kahn Research Group
focuses on all aspects that shape and define behavior,
from the actual movement of a customer in a store towards
a specific product over another, to the customer’s beliefs
about the product that motivates the behavior, to the
customer’s experience on the product’s website that
gave rise to those beliefs. I
n the end, it is behavior, the act
of purchasing, or not purchasing, or purchasing a competitor’s
product, that will determine the success of your business.
By studying and explaining behavior,
along with its reciprocal relationships to perception and
attitude, Kahn Research Group provides its clients with
the information they need to effectively steer customer
behavior in ways that reap significant financial rewards.
Focus groups and mall intercept interviews
may be cheaper than our behavioral research services, but
the return on investment they deliver, if any at all, cannot
compare to the huge financial gain one receives from knowing
how to steer the ultimate retail behavior, the purchase
decision, to your benefit through surprisingly simple and
cost-effective alterations.
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